Blog

Insights and guides for beauty professionals

Distribution, brands and industry trends, from the experience of a B2B distributor.

July 9, 2026

Counterfeit Perfume: How to Spot and Avoid Fakes When Buying Wholesale

A B2B guide to spotting counterfeit perfume and fake cosmetics wholesale: batch codes, sealing, suspicious pricing and why traceability wins.

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July 8, 2026

Discover why niche perfumery is booming, how to build a profitable corner and win loyal customers with exclusive, higher-ticket fragrances.

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July 7, 2026

Incoterms 2020 made simple for beauty buyers: EXW, FCA, DAP and DDP, who pays freight, risk and customs, plus VAT and duties explained.

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July 7, 2026

What a cosmetic must meet under EU law (Regulation 1223/2009, CPNP, labelling) and the documentation to always require from your wholesaler.

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July 6, 2026

What MOQ means in B2B beauty wholesale, why it applies per supplier and brand, and how to plan purchases without overstock or cash-flow strain.

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July 5, 2026

How to improve perfume retail margins and profitability: buying well at wholesale, product mix, dead stock, pricing and the power of stock turnover.

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July 5, 2026

How to buy salon products wholesale: colour, treatment and styling, backbar vs. resale, authenticity, MOQ and margin explained.

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July 4, 2026

Build an assortment that sells: ABC analysis, the 80-20 rule, hero products, seasonality and replenishment driven by real turnover.

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July 3, 2026

The 6 keys to evaluating a B2B beauty supplier: authenticity, documentation, real stock, logistics and channel-based terms.

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Access the best premium brands with B2B terms and international logistics.